The automotive industry invests heavily in their operations to ensure that their products are safe, high-quality, profitable, environmentally friendly, and appealing to their customers. Common challenges associated with these goals include achieving an acceptable time to market, finding ways to reduce cost while improving performance, and having to validate new materials that, more often than not, have never been used in automotive applications. 

There are virtually endless decisions made throughout the development cycle, and the consequences of making wrong decisions often result in obstacles that prevent manufacturers from meeting their goals. 

Instron provides automotive engineers with the tools needed to gain early insights around material and part performance.